LinuxInsider
10/06/10 5:00 AM PT
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Free productivity software is hard to get right, which explains why for every one program I included here, three others didn't make the cut. We still have no viable free open source video-editing solution yet, for instance -- although a number of projects, like VideoLAN Movie Creator, are in the works. But the roster of available free programs has grown remarkably in the last few years alone, and new apps of all kinds continue to pop up.
Desktop productivity tool No. 1: AbiWord 2.8.6
If all you want is a simple word processing application, and OpenOffice.org is overkill, consider AbiWord 2.8.6. Written to emulate the look and feel of Microsoft Word circa Office 97 through Office 2003, AbiWord also dependably emulates the vast majority of Word functions. Especially useful is a live-collaboration function that lets you connect to another AbiWord user across a network and work on the same document in real time. A word of caution: AbiWord can be tripped up by documents created in other programs. Some types of formatting aren't properly preserved, and some features supported in Word (and OpenOffice.org) don't always function as expected. When working with files created outside AbiWord, you should use copies instead of the originals.
Desktop productivity tool No. 2: Scribus 1.3.8
Scribus is a free open source desktop publishing program, one written with the kind of attention to the UI as displayed in Inkscape and Paint.NET. It sports layout and design tools that are on a par with commercial competitors, has a macro language à la GIMP with a number of prepackaged macros (for example, a calendar generator), can produce professional-quality CMYK PDFs, and even includes a "preflight check" function to make sure what you see really is what you get. Note that you get the best results when you use Scribus in conjunction with a dedicated text processing system; it's not a word processor in its own right and isn't suited yet to automatically laying out long-form documents. Also, as with Inkscape, internal support for color-matching systems like Pantone is missing, although you can partly work around this limitation.
Scribus comes with a number of templates for reuse, such as this newsletter template. Note the story editor window, which is designed for direct editing of the contents of text frames.
Desktop productivity tool No. 3: SeaMonkey 2.0.6
Mozilla's "suite" product, which bundles Web browsing, email, IRC chat, and an HTML editor in one application, hasn't received nearly as much attention as Firefox or Thunderbird, both of which are now incorporated as part of the SeaMonkey bundle. Much of that disinterest has been due to SeaMonkey not being updated as aggressively as other Mozilla programs, but the new 2.0 branch -- which started coming out late last year -- is worth a look. Apart from the plug-in friendly browser and email client, the most useful portion of SeaMonkey is the HTML editor, which is slightly more polished than KompoZer but isn't available separately. It's no substitute for a full-blown page design app like DreamWeaver (what is?), but it works well for basic HTML assembly and cleanup, and also as a way to examine the tag structure of existing pages. If you're already sold on Firefox and Thunderbird, SeaMonkey serves them with an extra helping.
In addition to Firefox and Thunderbird, Mozilla's SeaMonkey includes a useful HTML editor, shown here editing a page in HTML tag viewing mode. The attributes for the selected <SPAN> are shown in the pop-up window.
Desktop productivity tool No. 4: GIMP 2.6
The name is an acronym for GNU Image Manipulation Program, and among free software advocates GIMP has become a staple recommendation as an alternative to Photoshop. Many of Photoshop's tools are re-implemented here: layers, editable text objects, support for a remarkable number of image formats, even support for Photoshop's own brushes. One major plus is the panoply of third-party scripts and add-ons that extend the program's functionality. But the program's biggest minus remains, even after many years, its clunky user interface -- as shown in elements such as the non-native file picker dialog in the Windows edition.
GIMP implements many of Photoshop's functions, including the ability to use Photoshop's own brushes.
Desktop productivity tool No. 5: Paint.NET 3.5.5
This spectacular program comes closer than any other to replacing Photoshop for the casual user. It's neither cross-platform (it's Windows-only) nor open source (although it is free for use). But it's far more elegantly presented and immediately useful than its open source counterpart, GIMP. Layered editing, a gallery of plug-ins, tons of built-in effects (even some GPU-accelerated ones), and support for just about every major image format make this program well worth having. Paint.NET has some weaknesses -- namely, text handling is awkward, and there's no way to create nondestructive manipulation à la Photoshop's adjustment layers. Both of those are being worked on for future editions of the program, though.
Paint.NET's toolset is close enough to Photoshop that most people can start using it with minimal retraining.
Desktop productivity tool No. 6: Inkscape 0.48
Free software's answer to Adobe Illustrator, Inkscape is polished, powerful, and loaded with tools that don't require a lot of guesswork to use well. Its native file format is conventional XML, and it can import and export from a whole bevy of existing vector and raster formats, as well as PDFs. The most recent version, 0.48, adds multipath editing, improved text handling, an interesting "spray" tool, and broad support for ICC color throughout the program.
Sophisticated tools and precise controls make Inkscape powerful enough for most vector art and design work.
Desktop productivity tool No. 7: Dia 0.97
A simple tool, but not a simplistic one, Dia is a flowchart and diagram drawing tool that is much like an AbiWord for illustration, in that it gives you only what you need to create a certain class of design and doesn't burden you beyond that. The controls can be a little persnickety; it assumes, for instance, that people will draw new shapes by starting at the top-left corner and moving down and to the right. (You get odd results if you try drawing objects from right to left.) But for the most part, Dia is easy to use, and it comes with a whole slew of common object categories -- electrical, hydraulic, programming, and so on -- that make it easy to jump-start a drawing of most any sort.
Creating a quick design with Dia. The elements in the Flowchart box at the left can be replaced with primitives for a great many other applications.
Desktop productivity tool No. 8: FreeMind
At first glance it's tempting to lump FreeMind in the same category as Dia, but it's been designed from the inside out to satisfy a separate need. It's a drawing tool specifically for creating "mind maps," or diagrams that illustrate conceptual frameworks. The command keys and default behaviors are well chosen, so it's not hard for someone to dive in and quickly start brainstorming. The resulting map can be exported as graphics or a data tree (such as an XHTML document), or even as a Web page that replicates the layout of the original mind map.
FreeMind is a drawing tool and editor for brainstorming. The presentation of each node in a "mind map" can be customized enormously.
Desktop productivity tool No. 9: GTD-Free
David Allen's Getting Things Done productivity system has helped many people get their lives in order. GTD-Free helps you automate the GTD system, so you don't have to rely as much on pieces of paper or manual notes. Organized into four action tabs -- Collect, Process, Organize/Review, and Execute -- it lets you see all stages of your GTD workflow at a glance. The program lets you use either a flat XML database (simple) or an ODB-format database (scales well), and you can switch from the former to the latter at any time. Also included are some example action lists to help get you started if you're new to the GTD methodology.
GTD-Free provides you with a framework to implement the "Getting Things Done" methodology without using reams of paper.
Desktop productivity tool No. 10: Task Coach 1.1.3
If tackling the Getting Things Done methodology seems too daunting, take a look at Task Coach. Task Coach uses a much simpler, checklist-oriented approach to help you stay on top of your workload. Tasks can be organized into any number of categories, assigned dates and progress percentages, and time-tracked so that you can get an idea of how long you're spending on any given project. More advanced features, like creating subtasks or adding "effort" annotations to a given task, are there if you need them, but you don't need to know how to use them to make use of Task Coach. I also like how you can visualize your tasks as more than just a list; there's a calendar view, a timeline, and a hierarchical view (for subtasks). The task lists can also be synced via iCalendar (ICS), or through a Funambol server if you use one.
Task Coach is a simple checklist-based task management tool, with more advanced productivity management features under the hood if you need them.
这是个人整理出来的电子商务常识,里面有不少知识直接来自上学期我在走秀网实习时的知识。难免浅薄。里面有很多是和网络营销相关的知识,因为电子商务和网络营销联系太密切了。电子商务三流之中的物流和资金流,因为了解还不多,没有把它整理出来。比较有价值的常识在文章后半部,请耐心阅读。
概念:电子商务,英文名Electronic Commerce,简称EC。
电子商务模式(常见类):
B2B模式,Business to Business-企业对企业,例子:阿里巴巴,生意宝(网盛科技)、慧聪网。
B2C模式,Business to Customer-企业对个人,例子:亚马逊,当当,凡客,时尚起义,走秀网。
C2C模式,Customer to Customer-个人对个人,例子:ebay,淘宝,拍拍,易趣。
SEM:Search Engine Marketing的缩写,意即搜索引擎营销。
EDM:Electronic Direct Marketing的缩写,就是电子邮件营销。
CPS:Cost Per Sales的缩写,即销售分成。
CPA : Cost Per Action,每次动作成本,即根据每个访问者对网络广告所采取的行动收费的定价模式。对于用户行动有特别的定义,包括形成一次交易、获得一个注册用户、或者对网络广告的一次点击等。
CPM:(Cost Per Mille,或者Cost Per Thousand;Cost Per Impressions) 每千人成本。
CPC:(Cost Per Click;Cost Per Thousand Click-Through) 每点击成本。
ROI:Return On Investment的缩写,投资报酬率。
SEO:Search Engine Optimization的缩写,搜索引擎优化。
转化率:Conversion Rate的缩写,是指访问某一网站访客中,转化的访客占全部访客的比例。
UV:Unique Vister的缩写,独立访客。
AdWords:Google的关键词竞价广告。
Alexa:Alexa.com是专门发布网站世界排名的网站,网站排名有两种:综合排名和分类排名。
二跳率:二跳率,由99click最先提出,网站页面展开后,用户在页面上产生的首次点击被称为 "二跳",二跳的次数即为"二跳量"。二跳量与浏览量的比值称为页面的二跳率。
跳出率:跳出率是指浏览了一个页面就离开的用户占一组页面或一个页面访问次数的百分比。
人均访问页面: PV总和除以IP,即可获得每个人平均访问的页面数量。至少人均访问页面需要超过10个以上,才算是优质的用户。
1.网络媒体:门户网站广告,客户端软件广告。
2.SEM:竞价排名,联盟广告。
3.EDM邮件营销:内部邮件群发,第三方平台,数据库整合营销等方式。
4.社区营销:BBS推广(发帖和活动)SNS。
5.CPS\代销:销售分成(一起发,成果网,创盟)。
6.SEO:搜索引擎优化。
7.积分营销:积分兑换,积分打折,积分购买等。
8.DM目录:传统单张目录,如麦考林,红孩子,凡客,PPG。
9.线下活动:会展,体验店等。
10.传统媒体:电视电台,报刊杂志。
3大在线媒体广告代理服务商:好耶,华扬联众,龙拓。
3大在线营销创意服务商:奥美互动,阳狮互动Digitas,安瑞索思。
3大网络联盟广告服务商:亿码(一起发),linkTech,alimama。
3大小企业的基础性在线营销服务商:中企动力,上海火速,深圳时代赢客。
3大网络公关公司:蓝色光标,宣亚公关,新华美通。
3大SEO服务商:王通,点石团队,新竞争力。
3大营销2.0机构:陈格雷,陈墨网络推广机构,浪兄推广机构。
--网络营销效果可以100%以数字来衡量
1.访问页面:网络推广的访问者访问 5个页面以上才是有效流量。访问10个页面以上是高质量的流量,访问2个以下页面是垃圾流量。
2.停留时间:超过3分钟才是有效流量;超过6分钟是高质量流量;小于1分钟的是垃圾流量。
3.二跳率数据:推广来主页二跳率70%以上是高质量流量。
4.转化率数据:推广购买转化率为1%以上为高质量流量。
网络营销需要辩别好:真实流量与流量,有效流量与流量,自然流量与购买流量,PV高的流量与PV低的流量,商业流量与娱乐流量。
1.访问量:alexa,chinaz查询工具。
2.网络流行度:搜索网站名,搜索结果越多相对来说越流行。
3.行业排名:查询艾瑞的排名。
4.网络新闻曝光率:用baidu新闻搜索。
5.SEO表现:收录与PR,排名。
6.百度指数:百度指数是用以反映关键词在过去30天内的网络曝光率及用户关注度。
7.每天新增注册用户数=UV*1%=80000*1%=80
8.活跃用户=注册用户/10=100000*10%=10000
9.最高同时在线=活跃用户*20%=10000*20%=2000
10.收费交易客户数=活跃用户*5%=10000*5%=500
11.销售额:收费交易客户数*商品平均价格200=10000
按照以上方法看不到对方内部数据也能大致判断这个网站很多数据。
Kapitall is one of the most impressive finance-related websites I've recently come across. The site requires registration (which is free, but you do have to opt out of their newsletter) -- but in return it provides you with an incredible amount of financial data.
The experience is very visual. You get a large canvas, which they call "the Playground." You can search for companies by their stock symbols or by their names. (For example, I didn't know that Oracle is ORCL, so I just searched by name.) Each company gets a large icon on your playground, with the company logo, their name, and their segment ("TECHNOLOGY" for Oracle). Icons can be grouped together, dragged around, and organized in any way you wish.
To dig into a single company, double-click its icon. You get a snapshot page that shows you a one-year performance graph, a company synopsis, current market cap, management details, analyst ratings, and more. You also get to see "Monthly Community Activity" for the company, which lets you determine how much Kapitall buzz there is around a given company.
You can also analyze company data in all sorts of ways. One neat tool is the Compar-O-Matic, which shows you statistics for two or more companies. You can also see statistics over time. Here's a fun fact: in October 2008, Apple's market cap was $100.7B, versus Oracle's $104.6B. Today, Apple stands at $221.2B with Oracle at $109.8B. That's pretty intense, especially when you play it back month-by-month and see how the stock behaves.
This is just scratching the surface of this massive tool, really. If you have any interest in the stock market and in cool tools to chart it and learn about it, you should definitely check out Kapitall.
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