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电子商务基础：中小企业建站方案和资源

电子商务基础：中小企业建站方案和资源-月光博客

　　企业建站工具：

　　企业要建设电子商务网站，通常有两种途径，一种是在淘宝、阿里巴巴、百度有啊等网站申请使用，其优点是简单易用，搭建快速，缺点是自定义功能不强，无法实现一些定制功能，并且通常必须使用该网站提供的二级域名。另一种是选择一个合适的电子商务管理程序，自己搭建平台，优点是可以使用自己的域名，可定制性强，缺点是操作较为复杂，需要一定的网站管理基础。下面是一些常用的基于PHP的中文开源电子商务管理系统。

　　osCommerce： 是一套由自由软件开发社团开发并维护的在线商店的解决方案，免费开源，并可以应用到任何的商业环境中，可以在短时间内生成一个电子商务网站，但目前有日渐没落之势。

　　Zen Cart： 完全免费开源的网上商店系统，易于安装，支持多语言、多货币，具有完善的网店系统流程，可以帮助用户建立风格不同的电子商务系统。

　　ECShop： 完全开源的网店程序，在插件和二次开发这方面有一定的优势，与康盛的Discuz系列整合较好。目前已被SHOPEX收购。

　　ShopEx： 国内最早的网店软件提供商之一，功能全面，收购了ECShop，目前是国内使用人数最多的免费独立B2C网店管理软件。

　　其他免费电子商务产品还有，国内的HiShop（ASP.NET/B2C）、PHPB2B（B2B类）、Magento、OpenCart等。

　　如果企业网站仅仅需要CMS（内容管理系统）这部分，可以考虑的系统包括SupeSite、DedeCMS、KingCMS、Drupal、WordPress等。

　　网络营销推广：

　　企业网站的网络营销推广方式有很多种，主要有搜索引擎和网站联盟推广、搜索引擎优化、电子邮件营销、免费产品营销、社会化营销（博客营销、微博营销、SNS营销等）、网站定投广告等等。以下是各类营销手段的对比：

营销手段	厂商及产品	销售手段	特点
电子邮件营销	Google Group/WebPower等	电子邮件杂志	快速、精准、成本低
搜索引擎优化	Google Webmaster等	外链、内链建设、目录登录	效果好、成本低
免费策略营销	各类下载站、热门软件等	捆绑软件、下载站合作	提供免费产品、促进销售
网站联盟和推广	百度推广、Adwords	CPC、CPM、关键字广告	获得流量和注册用户、成本中等偏高
社会化营销-博客营销	WordPress	内容营销	品牌营销、主要为人力资源成本
社会化营销-微博营销	新浪微博、Twitter	发布消息、支持	品牌营销、危机公关、技术支持
社会化营销-SNS营销	开心网、人人网	植入式广告	品牌营销、效果较难评估
网站定投广告	提供广告服务的网站	直接投放横幅广告	品牌营销、转换率通常较低

Chinese Premier Wen’s Government Work Report Pointed Out: Develop E-Commerce Actively

Chinese Premier Wen's Government Work Report Pointed Out: Develop E-Commerce Actively
Wen Jiabao, Premier of State Council gave the government work report and pointed out: develop e-commerce actively.　

March 5th, 2010, China's 11th NPC third congress was opened in Beijing. Wen Jiabao, Premier of State Council gave the government work report. Wen took a review to the work in 2009 in the first place, and then made a detailed presentation to problems from various directions such as micro economy, boosting domestic demand, real estate and urban and rural development etc.

On the side of boosting domestic demand, Premier Wen expressed that it is necessary to actively expand residents' consumption needs; strengthen residents especially low-income earners' consumption capacity; expand consumer credit; actively develop e-commerce; and continue to carry out and perfect various policies encouraging consumption and greatly enhance the ceiling price of homezppliances going to the countryside to enlarge subsidy scope.

In the report, Premier Wen presented actively developing e-business. In this NPC & CPPCC, another deputy to the People's Congress also pay special attention to the e-commerce. Xu Long, also the general manager of China Mobile Guangdong held proposal going to Beijing and advised China to formulate Electronic Commerce Law with unified system as soon as possible.

Xu Long expressed, currently, Chinese e-commerce was still at an early stage, there exists problems like standard disunity, platform building lags behind, application scope narrow, security poor, and credit low etc. although China has had regulation for e-commerce, its potency is not high, system is not clear, content is not complete, therefore, it needs a unified law.

Undoubtedly, e-commerce has obtained long-term development at home, but because of current relatively poor rural internet base installation; this large market also blocks the development of e-commerce.

According to the 1997-2009: China E-Commerce 12-Year Investigation Report published by China E-Commerce Research Institute, domestic e-commerce started from ChemNet (belonging to Net Sun Toocle)'s first B2B e-commerce website to now, experienced embryonic stage, early start stage, frozen and adjustment, recovery and milder, rise and high speed development, transformation and upgrade.

China IOEB statistics showed, end to June, 2009, the amounts of China large e-commerce websites (http://www.epathchina.com) has reached 12,282. Currently, those websites mainly dispersed over Yangtze River Delta, Pearl River Delta and Beijing and some other provinces and cities with more developed economy.

To June, 2009, domestic SMES using third e-commerce platform scale has broke 10 million, furthermore, Chinese online shopper scale has broke 100 million. E-business service enterprises' direct employees surpassed 500 thousand, and its indirect driving employees have surpassed 6 million.

Withal, China electronic wholesale website (http://www.epathchina.com) epathchina.com considered, Premier Wen mentioned actively promoting e-commerce industry development in the government work report, which inject a potion of "Cardiotonic" to domestic e-commerce. According to the reports, this is also the first time that clear and definite presented vigorously supporting eCommerce in the NPC & CPPCC government work report.

Furthermore, epathchina.com thinks if domestic ecommerce want to have a longer-term development, government's support force to ecommerce industry is indispensable, and extremely important. Government plays important roles of molding environment and enhancing troop morale in the ecommerce industry.

CSS 100% Height

CSS 100% Height | TutWow
September 11, 2008 in HTML/CSS, Tips

A common problem among designers is how to get a div to stretch 100% of the window's height. There are a few different techniques out there, but I came up with one that is my personal favorite, which I will share with you today.

I don't know about you, but I always get frustrated trying to figure out how to get my layout to stretch vertically to 100% of the page. I have a div that I want to stretch, but it just doesn't stretch. Now why wouldn't it do that? Today I will share the solution with you.

Say you have coded an HTML file like this:

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">  <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1" />  <title>CSS 100% Height</title> <link rel="stylesheet" type="text/css" href="style.css" /> </head>  <body> <div id="content"> Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. </div> </body> </html>

And you have a CSS file like this:

body {  margin: 0;  padding: 0; } #content {  background: #EEE;  border-left: 1px solid #000;  border-right: 1px solid #000;  padding: 0 20px 0 20px;  margin: auto;  font: 1.5em arial, verdana, sans-serif;  width: 960px;  height: 100%; }

That gives you this example file. As you can see, the content box on that page doesn't stretch to the whole height of the page, even though we added the "height: 100%;" line to the CSS file. Why is that?

Let me give you a different way of thinking about HTML. HTML is pretty much just a bunch of containers stacked inside each other. So in our page, first we have the <html> container, then the <body> container inside of that, and finally the <div id="content"> container inside of that. When we put content into one of those boxes, it stretches that box and all the boxes containing that box so that they can hold the new content. So when we put our text into the <div id="content"> box, that box streches, which in turn stretches all of the boxes that it is in (in our case the <body> and <html> boxes).

When we put the "height: 100%;" style onto the <div id="content"> box, what we are doing is telling it to stretch to the full height of the box that it is in. In this example, the box that it is in is the <body> box. So the <div id="content"> box is 100% of the height of the <body> box. Well, how tall is the <body> box? It's just as tall as the <div id="content"> box, because we never told it how tall it should be! So when we put the "height: 100%;" style onto the <div id="content"> box, we are just telling it to be as tall as itself!

To fix this, we need to tell the <body> box to get bigger. But then we run into the same problem with the <html> box – it is only as big as the <body> box! So to fix our problem (to get the <div id="content"> box to stretch the whole height of the page), we need to tell the <html> and <body> boxes to be the full height of the page.

So if we change our CSS file to this:

html {  min-height: 100%; } body {  margin: 0;  padding: 0;  min-height: 100%; } #content {  background: #EEE;  border-left: 1px solid #000;  border-right: 1px solid #000;  padding: 0 20px 0 20px;  margin: auto;  font: 1.5em arial, verdana, sans-serif;  width: 960px;  min-height: 100%; }

And that's it! This is what we have now. The content box is now stretched to the full height of the page!

A big thanks to Mark in the comments for letting me know about using the "min-height" style instead of just "height". The reason for doing this is to make sure that if there is enough text in the content box to stretch it below the bottom of the page, the design won't get distorted.

Linux News: Applications: gFTP: The No-Hassle Way to Transfer Files

Linux News: Applications: gFTP: The No-Hassle Way to Transfer Files

By Jack M. Germain
LinuxInsider
03/03/10 5:00 AM PT

gFTP is typical of most Linux-based software. It does not have to suffer code bloat to be a powerful program. Much like a file management tool, gFTP makes it easy to manage files at either end of the connection. Sure, there are other file transfer apps available to Linux users, but I found that gFTP is among the smallest and easiest packages to use.

MyPaint - A fast and easy graphics application for digital painters

MyPaint

MyPaint is a fast and easy open-source graphics application for digital painters. It lets you focus on the art instead of the program. You work on your canvas with minimum distractions, bringing up the interface only when you need it.

Take a look at the screenshots to see the program in action before downloading and trying it for yourself!

• exists for several platforms
• supports pressure sensitive graphics tablets
• extensive brush creation and configuration options
• unlimited canvas (you never have to resize)
• basic layer support

MyPaint comes with a large brush collection including charcoal and ink to emulate real media, but the highly configurable brush engine allows you to experiment with your own brushes and with not-quite-natural painting. Before beginning it is a good idea to read the quick-start tutorial to see how the program is meant to be used. You can also visit the MyPaint Wiki.

Bug reports and feedback are welcome. You might also want to check out what is under Development.

Related projects are DrawPile, Flowpaint, Qaquarelle, Gogh, Alchemy, Krita, ChibiPaint. You might like easystroke for defining gestures.

An update on the Internet overlord's new programming language: Google Go

An update on the Internet overlord's new programming language: Google Go

by Sebastian Anthony (RSS feed) Mar 3rd 2010 at 8:00AM

At its heart, Go is a multi-threading, concurrent multi-processor programming language.

That might not mean a lot to some of you, but it should. For the longest time, the largest breakdown between real life and computers -- the killer paradigm shift -- is how data is processed. We humans process data in parallel, while computers are classically linear or procedural in their execution: step one, step two, step three. But suddenly we have the power of parallelism and the ability to concurrently process wildly varied data -- just like humans!

It's all happened very quickly, with Intel and AMD finally bringing multiple processor cores to the mainstream consumer a few years back, but it IS here -- and it's time to face facts: the current arsenal of tools available to a developer just don't cut it when it comes to concurrency.

Most of the programming languages we use today are at least 10 years old, with some being much older. There's a grand total of zero popular programming languages that have concurrency as a primary feature. There have been revisions to old favourites to bring them up to date, but to really make the most of new technology we need a new language.

Fortunately it's already here in the form of Go, and it's being developed by a team at Google.

Since we first covered it four months ago, a lot of development has transpired! It's not ready for mission-critical stuff yet, but in an email to the Good Gear Guide, Rob Pike (one of the Go project leads) said it was more than ready for "simple Web servers, text processing and other such things". What I'm trying to say is that, if you're a developer, you should go and get stuck in right now.

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