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Sunday, February 21, 2010

3 Simple Steps To a Successful eCommerce Business

3 Simple Steps To a Successful eCommerce Business
Posted by Amanda Brooke on Sat, Feb 20, 2010 @ 06:03 PM

Having a successful ecommerce business is a dream shared by many, and achieved by many, as well.

Here are three simple, basic tips for helping you have a thriving, successful ecommerce business:

Promote your site every day, without fail. This might include all sorts of things. You can promote your sight through Pay Per Click and other ad campaigns, through emails and e-newsletters to subscribers, through sales, promotions, contests and coupons.

You can promote your site through social media on Facebook, Twitter, MySpace and any number of other social sites.

You might promote your site by having a business blog, submitting articles to article directories, and even videos on YouTube.

You might have promotional material printed up and included with each package as sold items are shipped. Or, you might opt for tee shirts, caps or jackets printed with your website and brand logo.

There are many, many ways to promote your ecommerce website, and a smart entrepreneur doesn't miss a trick!

Another very simple step to success in an online store is SEO. If you don't know how to optimize the SEO of your ecommerce website---you need to learn.

Alternatively, you could hire SEO experts to do this for you. Regardless of how it gets done, it is absolutely essential that it is done, whether by you or somebody else.

There is a saying on the internet about any website that is all too true:

If you don't exist with Google….you don't exist.

And that's about the size of that.

So, a basic but necessary part of building a successful online business is great SEO!

Last but not least in this little series of simple steps toward achieving success as an online merchant is this: Give excellent customer service! You might have a fabulous, professionally designed website with fantastic SEO and wonderful product descriptions.

You might rank high in search engine results, pay a small fortune for PPC and other ad campaigns, and so on and so forth. But if you don't take care of your customers, your online business will go down like the Titanic, except there won't be a band playing.

Customer service is the cornerstone of any successful online business!

There are all sorts of other things you can do to be successful in your ecommerce enterprise, but you can't go wrong following these!

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