With unemployment still high, the American retail economy has taken some blows over the past couple years. However, judging by customer sentiments towards ecommerce, the consumer economy may be headed for brighter days on the web.
The American Customer Satisfaction Index recently released a report on its findings for the fourth quarter of 2009, and results are encouraging. Though the index as a whole has remained nearly the same, ecommerce saw the largest increase of any sector, up 1.8 percent to 81.4 percent overall.
"Overall, online shopping continues to grow and provide higher levels of customer satisfaction," says ACSI head Claes Fornell. "Free shipping promotions, competitive pricing, and the ability to browse and research an ever wider selection of merchandise from the comfort of one's home have made online retailing a very attractive and powerful alternative to traditional stores."
Netflix was the biggest gainer among ecommerce vendors, up 2 percent to an 87 percent rating. Amazon followed, with an unchanged score.
An earlier comScore report found that ecommerce saw development in various sectors, with the core search market growing 16 percent.
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